DIET COKE & INSTAMATIC

I discovered this "still life" hidden in the back room, a kind of "junk room", of a bookstore in the Art Deco district of Tiong Bahru in Singapore.

The bookshop specialises in unusual books that are hard to find in regular bookshops.
It was a magical moment for me when I saw "my" old Instamatic sitting there with the Diet Coke bottles.
It was immediately clear to me that there had to be a connection between Diet Coke and Instamatic cameras.

Kodak's Instamatic camera was launched in 1963, almost at the same time as Diet Coke.
Both products were very popular in the 1960s and 1970s, especially the Instamatic.

Diet Coke still exists, but the Instamatic was discontinued in 1988.

Camera
Country
Picture Year
Photographer
Liliia Tulba
St.Gallen
The past is only a collection of memories we cannot change. The future is a realm of dreams and plans that have not yet come to life. It is these dreams that give us hope when reality seems gray and monotonous. The desire to pursue your goals and dreams brings a wind of change, a breath of fresh…
Jess Leaf Lensmire
Milwaukee
June 17th, I believe it was Saturday in the afternoon.  There is a skatepark that won't show up on your gps in Milwaukee, where people sweat, elbow a buddy after they said something stupid, drink and share cigs during dusk and oft until 4 am.  Sometimes the lone wolf skaters will work on…
Sophia Nasif
London
These photographs are from a 14-hour trip I took with some incredible fishermen from Raa Atoll, Maldives. We left at 2:30 am, and returned just before sunset. Titled ‘Masdhoni (Fishing Boat)’, this is a project that I am hoping to expand further over the next few years. In this image, one of the…
Crystal McDonald
Los Angeles
This portrait captures a quiet moment inside an artist’s studio, where creativity and well-being intersect. Framed by natural light, the subject holds a ceramic cup filled with paintbrushes—tools of expression and transformation. Printed on the cup are simple yet powerful reminders for living well…